Client Stories / Martin Valen
Martin Valen
Fashion / E-commerce

2024 · 6-month engagement · Europe

5 European Markets.
Full Multilingual SEO Rebuild.

Martin Valen brings new age street fashion for men to Spain, Portugal, the UK, Germany, and across Europe. They came to me with a broken multilingual SEO setup; I rebuilt everything from product schema to category architecture in 6 focused months.

6 Months

Engagement Duration

5+ EU

Markets Optimized

Fully Fixed

Technical Issues

All Rebuilt

Product Languages

The Challenge

A broken multilingual setup causing deindexation risk across 5 languages and hundreds of product pages.

Multilingual e-commerce SEO infrastructure broken; product pages duplicated across 5 languages with no hreflang signals

Critical technical SEO issues causing deindexation risk across product and category hierarchies

Product descriptions missing or unoptimized in all non-English markets; no local keyword targeting

Product schema markup absent; no rich snippet eligibility in Google Shopping and organic search

Markets & Languages Covered

🇬🇧

United Kingdom

English

Rebuilt
🇪🇸

Spain

Spanish

Rebuilt
🇵🇹

Portugal

Portuguese

Rebuilt
🇩🇪

Germany

German

Rebuilt
🌍

EU (Other)

Multi

Optimized

My Approach

Six focused months to rebuild the entire SEO infrastructure, from crawlability to schema to multilingual content.

01

Technical SEO Audit & Fix

  • Full crawl across all 5 language versions
  • Resolved critical indexation, redirect, and duplication issues
  • Canonical tag implementation across product + category pages
  • Hreflang attribute setup for all market/language combinations
02

Product & Category SEO Architecture

  • Keyword research in EN, ES, PT, DE for all product categories
  • Category hierarchy redesigned for SEO crawl depth
  • URL structure aligned with international SEO best practices
  • Pagination and faceted navigation fixes
03

Multilingual Content Rebuild

  • All product descriptions rewritten/optimized per-language
  • Local keyword intent mapped for each market separately
  • Meta titles and descriptions optimized in all 5 languages
  • Unique content strategy to avoid cross-language duplication
04

Product Schema & Rich Snippets

  • JSON-LD Product schema added to all product pages
  • Price, availability, and review schema for Google Shopping
  • Breadcrumb schema for category hierarchy
  • Rich snippet eligibility validated via Google Search Console

What I Delivered in 6 Months

A complete, production-ready multilingual SEO foundation, built to compound over time across all 5 European markets.

5 Languages

fully optimized with unique keyword targeting per market

Zero Duplication

canonical and hreflang structure across all product pages

Full Schema

Product, Breadcrumb, and rich snippet markup on all pages

Compounding

SEO foundation ready to scale across new markets

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