26 Local Markets.
400% Visibility Growth.

Sur is a globally scaling steel door brand, the world's first to offer a theft-proof guarantee. I restructured their entire Turkish digital marketing strategy, building a regional-scale presence across 26 cities and local dealer networks.

The Challenge

26 dealer regions, no localized presence, and a wasted national ad budget.

26 dealer regions with no localized digital presence; national ads wasted on wrong markets

Keyword visibility extremely low; only 4 keywords ranking in visible positions

Spam backlinks and low-quality SEO work from previous agency damaging brand trust

Ad budget spent at national scale without regional intent; low ROAS in local areas

My Approach

Combined paid + organic strategy with regional precision, each of 26 dealer zones treated as its own micro-market.

Regional Ad Architecture

Restructured campaigns by city and region (26 separate ad groups)
National creative + localized targeting per dealer area
+50% budget → +200% impressions via geo-targeting
Eliminated wasted spend on non-dealer areas

Search Visibility Growth

Full keyword gap analysis across steel door and security terms
Grew from 4 to 24 high-visibility keywords in 24 months
Average ranking improved: position 24 → 8
Category pages rebuilt for commercial intent

Brand Authority & Digital PR

Local news site placements to strengthen brand trust
Bulletin content strategy for national brand awareness
Complete cleanup of historical spam backlinks
Sustainable link acquisition model built from scratch

Organic Content Strategy

Location-specific landing pages for each dealer region
FAQ and buyer-guide content for high-intent queries
Seasonal content aligned with home renovation trends
Internal linking to pass authority to product pages

Measurable Growth That Mattered

National brand presence, regional targeting precision, and a sustainable SEO foundation.

+400%

search visibility increase across national Turkish market

4 → 24

keywords ranking in high-visibility positions

+200%

ad impressions with only +50% additional budget

Pos. 8

average keyword ranking (from position 24)

26 Local Markets.400% Visibility Growth.