Australia's Largest CNC Brand.
Global ADS & Organic Growth.

WoodTech and MetalTech are Australia's largest manufacturers of CNC woodworking and metalworking machines, serving clients globally. Over two years, I handled their full Google Ads account management alongside organic content SEO optimization across their entire product catalog.

The Challenge

Two brands, hundreds of SKUs, a global market; and an unstructured ad account bleeding budget.

Large product catalog with hundreds of CNC machine SKUs, each needing tailored ad targeting and organic content

Ad budget stretched thin across global markets without regional intent optimization; suboptimal ROAS

Product page content not optimized for organic search; missing keyword targeting, metadata, and structured descriptions

Two separate brands requiring coordinated yet distinct growth strategies without keyword cannibalization

Dual Brand Management

WoodTech AU

CNC woodworking machines
Routers, panel saws, edge banders
AU, NZ, SE Asia markets

MetalTech AU

CNC metal fabrication machines
Laser cutters, plasma, press brakes
AU, Global industrial markets

My Approach

A two-track strategy running paid and organic in parallel, each reinforcing the other across a 24-month timeline.

Google Ads Account Management

Full account audit and restructure across both brands
SKU-level ad group segmentation for high-margin machines
Bid strategy optimization to maximize ROAS on priority products
Negative keyword expansion to eliminate irrelevant spend

Budget & Demand Optimization

Budget reallocation from low-intent to commercial-intent campaigns
Geographic bid adjustments for AU-priority vs global markets
Seasonal demand analysis: machine purchasing cycles
Monthly performance reviews with ROAS improvement benchmarks

Product Content SEO

SEO audit across full product catalog for both brands
Keyword-targeted product descriptions for all machine categories
Meta title and description optimization per product
Technical spec pages structured for featured snippet eligibility

Organic Visibility Growth

Category page content optimization for machine-type queries
Buyer guide content for high-intent research keywords
Internal linking from blog to product pages
Schema markup for product specifications and pricing

2 Years of Sustained Growth

Consistent ROAS improvement, growing organic visibility, and a scalable ads structure that keeps delivering.

24 Months

of continuous Google Ads management and optimization

ROAS ↑

progressive budget efficiency improvements across both brands

Full Catalog

product pages optimized for organic search in both brands

AU + Global

market reach maintained through coordinated paid and organic strategy

Australia's Largest CNC Brand.Global ADS & Organic Growth.